How to of SEO for WordPress
What is SEO and why do you need to do it?
You have decided to write a BLOG and you can’t wait for the world to see what you have to share. But, how is anybody going to find what you have spent so much time writing? How are you going to get your web site in front of people? Quite frankly, the number one way people will find your BLOG/Website is doing a search on a Search Engine. In fact over 90% of online experiences start with a search engine and almost 70% of the time people are using Google as their search engine. This is where you are going to learn the How to of SEO for WordPress.
Wikipedia defines Search engine optimization (SEO) as “the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results”. In other words, you need to learn the basics of SEO in order for people to see that BLOG you are working so hard on. We are going to show you the basics of Search Engine Optimization with our BLOG, “The How to of SEO for WordPress”.
How Does Google Search Work?
The ins and outs of a Google Search change very often. No one knows EXACTLY how a google search works. However, there are some basic guidelines on this. The Following Video is from Google and explains the basics
Is this an “All You Need to Know” guide for SEO?
There is so much to SEO that it would take Huge Books or many Web Posts to explain it all. In fact, in my opinion there is not one place or person who knows everything about SEO. It is a constantly changing and growing science. There are many experts in this field who have devoted their lives to writing books and or paid websites instructing you how to SEO your websites.
This post is an attempt to show you the Basics of SEO and how to get started with SEO on your new or existing BLOG. I haveI have taken the information that I have learned from the research I have done while building my own Blogs. Not only searching the web, but learning from the company that has taught me “How to build my Own Money Making Website”. This company of course is Wealthy Affiliate and I will talk about them later.
The Two Types of Search Engine Optimization (SEO)
On Page (internal) Search Engine Optimization
This is the things you do to your BLOG post itself. It starts at the inception of the idea of the post and goes through until the Post has been published.
Off Page (external) Search Engine Optimization
This is the things you do AFTER you publish your Blog. This is where you shout out to the world “I have published my BLOG and here it is! Come and take a look at it”!
You will need both On Page and Off Page SEO to be successful in your endeavors. This article will only cover On Page (Internal) Optimization.
Good Search Engine Optimization centers around your Content
I don’t care what you do to optimize your site. The one thing you need to know is that you have to write “Good Content”. You need to be writing “to the public” and not the search engines. You must be attempting to help and educate your audience. The content should be easy to read and understandable You will need to write posts very often and constantly update your old posts. Some experts believe that in order to be successful in this type of endeavor, you need to be publishing two to three posts a week! That’s a lot of writing. Google is not going to look at your website with two pages and rate it high. They want to see continuous input and growth to your site.
Now to the “Nitty Gritty” of The How to of SEO for WordPress
Choose Your Keyword Phrase
After you come up with an idea for a BLOG post, choosing your Keyword Phrase is the first step in SEO. A Key Word phrase is what you think your prospective viewer is going to type in to the search engine box to find your post. The longer the phrase and more pinpointing it is, the better.
The Search for your keyword Phrase can not and should not be taken lightly. This step is paramount on your post scoring high on the Search Engines. It is not a guarantee, but rather the most important point.
So, how do you find your keyword phrase?
I use “Jaaxy keyword Tool”. It is an online Keyword Tool that help you pinpoint that great Keyword that is going to score you high If everything else in place. I highly recommend this Tool as it will save you time and give you excellent results. Jaaxy gives you an opportunity to try their product for free to show you how powerful it is and what it can do for you. I have written a review on Jaaxy that explains on how it works and what it can do for you.
There are specific Locations your Keyword Phrases need to be placed
- The URL of the Post
- The Meta Description of your Post
- The H1 Title of your Post
- The H2 subheadings of your Post
- The body of your Text (need a certain density%)
- The URL of the images on your Post
- The Title of the images on your Post
- The “alt” area of the images on your Post
With this in Mind, Now Write Your Content
You should start with an H1 heading (of the keyword phrase) and center it. Now you are ready to start writing. You will be writing small paragraphs and each “thought should have an H2 heading. Just take a look at this post and you will see what I am talking about. Try to keep in mind the keyword phrase rules and keep on writing!
- An important thing to mention as you write your content are links. A Post with good SEO requires “internal links” (pointing to your own site” and “external links” (pointing to other sites. Google loves for you to have both. So, add some of those! A good external link is a Wikipedia definition like I placed at the beginning of this article.
After you write you content, be sure to “categorize” you page and then create Your “Tags”. Don’t overdo either one. Your post should only be in one or two categories. Also, limit your tags. Less is More in this case.
I am not going to talk to much about content in this article. We will need to discuss that later. Once you are happy with your content, go to the next step of Uploading your Images
Now it is time to upload your Images
You will need to have images on your Blog Post. Images not only make your site much nicer to look at, they also relay information and help with Search Engine Optimization. The Images need to be related to the content that you have just written. I like to place and image next to each major idea
Keep in mind, that the keyword Phrase needs to be in three places when you upload your images
The URL of the images
The Title of the images
The “alt” area of the images
Also, every image must be captioned. There are different statistics about Image Captions, but there is a consensus that Image Captions are read 300% more than the text in the body of your post!
A final word about adding images are the “sizes of the files” of the images. The larger the “file sizes”, the slower your Post will load. Whenever you add an image in WordPress, you have a choice of what size you want to show the image on your post. However, If you take a large image and tell WordPress to display as a medium size image, The file size will remain at the original size. So, you must reduce the “file size” of your image before you upload your images!
Please see my other post on Uploading Images Here. I have a certain way that I add all my images to make things go smoother and to shorten the time it takes to complete this task.
Embed a YouTube Video into your Post
New statistics show that adding a Video to your Blog Post will help with your SEO ratings on Google. If you want your BLOG to be successful, You will need to embed a video from YouTube. There are two types of video to embed from YouTube. The first is a video that you find on YouTube related to your BLOG post. The second of course being a video that you make and upload to YouTube. Yes, making a video is time consuming but embedding your own Video that you created is so much more powerful than someone else’s Video. At the beginning of this article, I have embedded a Video from Google on how a google search works.
I have created an article on how to embed a YouTube video on your Blog Post. It is not a hard thing to do but there are steps that need to followed in order to have a seamless presentation of a video on your site.
Checking Your Blog Post for SEO BEFORE you Publish
You will need to find a good SEO Plugin for your WordPress Site
Having a good SEO plugin for your BLOG is a MUST for SEO purposes. There are a few very good ones. I happen to use the Yoast SEO plug in. It will keep track of Your SEO tasks, Help you with these Tasks and “grade you” upon the completion of the tasks before you publish your post. Once you start using it, you will not publish a post with out it.
Yoast SEO Plugin will help you keep track of your Keyword phrase placement and actually do an analysis on your Keyword SEO. Red light? You need to change some things! Green Light? Your BLOG is ready to post. It analyzes fifteen different things and lets you know what to do to change them if there is a problem.
Yoast SEO Plugin will also grade your post for “Readability”. It measures your writing in seven different areas and will also explain how to change things to make your Post more readable.
There is one final caveat of The Yoast SEO Plugin. It will also control how your Facebook and Twitter Posts look when you share them on Social Media. It lets you input a Title, description and upload the image you prefer to use on the two Social Media Outlets.
Click Here to Learn
How to Use The Yoast SEO Plugin
These are the Basics of The How to of SEO for WordPress
Learning new SEO techniques will be an ongoing process. This is a constantly changing subject. You will need to be continuously educating yourself on not only SEO but BLOG authoring techniques in general.
The Place I have learned the most and continue to learn is WealthyAffiliates.com. In fact this is where I started in getting my Blog Started. I highly recommend them and have done a REVIEW on them to explain what they can do for YOU! The good news is that you can take a look and get started absolutely FREE!